Supply chain & logistics copywriter

Cut the drag & drive results

Your messaging hits contacts, clients, and prospects long before anything reaches Goods In.

But is your logistics and supply chain copy drier than burnt toast? High on jargon, low on clarity.

It’s not your fault. It’s the curse of knowledge.

You spend every day living and breathing your sector. It’s easy to forget that what’s obvious to you isn’t always clear to people at the other end.

Want to get ahead of the fleet?

This is why you need a supply chain & logistics copywriter

Someone who’s worked in logistics, purchasing, and supply chain planning for 20+ years. Someone who knows how to turn your jargon and pain points into words that connect, convert, and sell.

Why choose me for supply chain & logistics copywriting?

Because I talk your language… and have the safety shoes to prove it.

My name’s Rich Newell MILT, and I’m the founder of Perception Copywriting.

I’m a certified copywriter with a degree in logistics and have been a member of the Chartered Institute of Logistics and Transport for over 20 years.

I’m all about writing copy that’s on time, in full, and gets results.

“Rich really took the time and effort to understand our project and the award process. His ability to capture what we do and communicate it clearly made a huge difference.” – Gavin Ebery: Managing Director, Allwood Recycling Solutions Limited

I help logistics and supply chain businesses get noticed by the right people, in the right place, at the right time:

  • Market awareness: Web copy, LinkedIn content, and award entries.
  • Business development: Promotional copy, email strategy, and tone of voice.
  • Thought leadership: White papers, technical reports, and case studies.

“Rich is extremely helpful and professional. We look forward to working with him for many years to come.” – Danny Cole: Managing Director, DeepBlue Logistics Ltd

Let’s keep the waffle where it should be… on the breakfast plate.

Ready to book in more business? Let’s chat

Qualifications & memberships

  • Copywriting Level 4 Diploma (Distinction) from College of Media and Publishing.
  • BSc (Hons) Logistics from Aston University.
  • Member of the Chartered Institute of Logistics and Transport (MILT)

Award nominations

  • Solihull Chamber of Commerce – Solihull Breakthrough Business 2025
  • Solihull Chamber of Commerce – Excellence in Sales, Marketing & Communications 2024

My Services

Market awareness

Market awareness

You’re good at what you do. You may even be the best. But this counts for nothing if nobody can see you. Here’s how we turn your message from lost inventory to Hi-Viz.

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Business development

Business development

Getting clients is one thing. But it’s easy to leave them in cold storage while chasing new leads. Here’s how we keep current contacts warm while thawing new business.

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Thought leadership

Thought leadership

Decision-makers run businesses. So building trust is a must. Without it, you’ll be all at sea with no safety stock. Here’s how we shift people’s perception of you.

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Let’s chat